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青Yi Qihang PromotionBe found by AI & global social mediaFree Audit
Notes & content managedCreator collaborationsPaid promotion

Buyers search Xiaohongshu for the best in town — ten posts in, still no sign of you

Xiaohongshu is no longer just fashion. Renovation, postpartum care, cars, tutoring, restaurants — buyers search it before they spend. Posts are your content asset; paid promotion is the amplifier. Weak content just burns budget; good content plus promotion reaches the right people. We do both — or just one, your call.

Get 3 free post ideasSee how we work ↓
12 posts / monthCover, title, copy, tags
Content & ad spend splitAd spend billed as incurred
One report a monthImpressions, engagement, DMs
Refund on request within 7 daysRequest a refund if not satisfied
Xiaohongshu calendar · illustration
12
Posts this month
6
Published
4
Awaiting your OK
2
Promotions running
To publishRenovation pitfalls · 5 quote traps▶
WritingStore visit · owner on materials▶
PublishedClient Q&A · Vol.3▶

Illustrative calendar — actual volume per contract.

The reality

Four places Xiaohongshu gets stuck

Posted, nobody readsWeak cover, flat title, copy that reads like a manual. Xiaohongshu tests a small batch first and scales only if the data holds — miss the first window and the account stalls.
Reads but no inquiriesThe post never says where you are, what you do or how to reach you; comments go unanswered. Traffic arrives and leaves.
Afraid to put money behind itWhich post to boost, which audience, how much to bid? Spend finishes and you still cannot tell which post did anything.
Creator deals are murkyQuotes range wildly, follower quality is hard to verify, and results feel like luck.
Do the math

Post yourself, hire, or hand it over?

Do it yourself

No service fee, but you learn the platform, test covers and titles, and watch comments and DMs. The owner time usually costs more than the fee.

Hire in-house

Salary, insurance and trial-and-error, plus 1–2 months to learn. Finding one person who handles content, design and paid promotion is hard in itself.

Hand it to us

Topics, copy, covers, publishing, comments, paid promotion and reporting in one monthly plan. No annual lock-in. You just approve the content and appear on camera if you want — images need no face.

Content track

Four steps for the content track

1
Positioning & topicsWe fix the voice you use on Xiaohongshu, then build a topic bank from what your buyers actually search before spending.
2
Write the postCover, title, copy and tags in one pass. The title hooks, the body informs, the ending leaves a path to contact.
3
Publish & replyWe publish when your audience is active and keep comments and DMs answered. Inquiries are caught, not waited for.
4
Review & iterateImpressions, engagement and DM starts are logged per post. Each month we tell you which topics to double down on and which to drop.
Paid promotion track

Paid promotion is arithmetic, not luck

We do not promise impressions, clicks or sales — those depend on platform rules, competition and bidding, which we do not control. What we do control: clear targeting, traceable spend, logged data.

Test FirstOnly posts that already performed organically get budget. Paying to scale unproven content hands your budget to luck.
TargetingCity, gender, age and interests set to your buyers — local business favours same-city, B2B favours industry audiences.
BudgetingSmall tests first to find which post and audience respond, then step up. No all-in bets, no endless top-ups.
Spend LogsEvery campaign’s spend, clicks and DM starts are logged. Platform ad spend is billed as incurred and listed separately from our service fee.

Ad budget is consumed by the platform directly and is not part of our service fee. Whether and how much to promote is your decision; we advise and execute. Content-only is fine too.

Monthly delivery

Exactly what you get for the money

Exact volume and whether promotion is included are fixed in the contract, confirmed in writing before signing.

Posts delivered

Cover, title, copy and tags, delivered to a monthly volume and published after your approval

Account ops

Publishing schedule, comment replies, DM handling and routing

Promotion execution

Keyword, audience, bidding and budget pacing, with spend and result logs

Monthly report

Monthly impressions, engagement and DM review plus next month’s topics

What we write

Six post types covering every pre-purchase question

Pitfalls & how-to

Teach buyers how to choose and how to spot a bad deal — expertise shows.

Product & use cases

Put the product in a real scene, not a dry spec sheet.

Store & factory

Let buyers see your scale, space and real capacity first.

Client stories

Real cases, with written consent, beat a hundred boasts.

Q&A roundups

Turn the ten most-asked sales questions into a series.

Local & same-city

Same-city tags and landmarks so nearby buyers actually see you.

Full cases

Real Xiaohongshu project walkthroughs

Xiaohongshu
90 days, 60+ posts, top po

Home & building materials store · 60+ Xiaohongshu posts in 90 days, twice the walk-in inquiries

The store relied on designer referrals and mall foot…

View full case →Xiaohongshu
4 months, 30+ posts, follo

After-school care center · Xiaohongshu replaces leafleting, autumn term nearly fully enrolled

Enrollment relied on leaflets at school gates and pa…

View full case →
Delivery

4-week delivery rhythm

1
Day 1–3Account audit + first 12 topics
2
Week 1Positioning set, first 3 posts live
3
Week 2Post cadence running, comments handled
4
Week 3Promotion tests on best-performing posts
5
Week 4Data report + next month plan
Low-commitment start

The risk is on us, not you

Free post ideas firstSend us your industry — get 3 post ideas before paying.
Month-to-monthNo annual lock-in. Stop any month, prorated.
Refund on request within 7 daysNot satisfied? Cancel and request a refund within 7 days.
You approve every postNothing is published until you say yes.
Comparison

Us vs DIY vs in-house hire

ComparisonUsDIYIn-house
Topic & title system✓ Yes✗ Trial and error✗ Depends
Cover & copy quality✓ Designed per post✗ Slow to learn✗ Depends
Comment & DM handling✓ Daily✗ Often missed✗ Usually one
Paid promotion✓ Targeting + pacing built in✗ Guesswork✗ Often not covered
Spend transparency✓ Logged, billed as incurred✗ —✗ —
Stop anytime✓ Yes✗ —✗ Hard
FAQ

Top 8 questions owners ask before signing

Do you guarantee impressions or follower growth?
No. Reach depends on platform algorithms, competition and bid prices, none of which we control. What we commit to is the delivery: post volume, publishing cadence, promotion execution and monthly data. Those go into the contract.
How is the ad budget handled?
Platform ad spend is consumed directly by Xiaohongshu and is billed as incurred, separately from our service fee. You decide whether to promote and how much.
Who writes the posts?
We do — cover, title, copy and tags. Nothing is published until you approve it.
Do I have to appear in photos?
No. Image-and-text posts work without a face. If you are happy to appear, store or factory shoots usually perform better.
Can you use my clients as case studies?
Only with their written consent. Client names and figures are anonymised by default.
How do creator collaborations work?
We shortlist creators and share reach, audience and price with you before anything is booked. Creator fees are paid to them as incurred; we do not mark them up without telling you.
When will I see inquiries?
A new account needs weeks to warm up; timing varies by industry, budget and competition. We report monthly rather than promise a date.
What about platform rules and trademarks?
We only produce content we can stand behind. We will not write fake reviews, fabricated orders or false claims — that puts your brand and account at risk. Xiaohongshu, Shutiao and Juguang are referenced only to describe service coverage; we are not affiliated with or endorsed by them.