Xiaohongshu
After-school care center · Xiaohongshu replaces leafleting, autumn term nearly fully enrolled
4 months, 30+ posts, followers 0 to 1,800+; 60+ DM inquiries; autumn-term seats nearly full (current-term data).
The Challenge
Enrollment relied on leaflets at school gates and parent-group referrals; the new campus had no online reputation for parents to find.
What We Did
Topics built around the "after-school care" pain point; two posts weekly showing daily routines, safety and meals; comments guiding parents to DM and book a visit.
The Results
30+ posts in 4 months, 1,800+ followers, 60+ DM inquiries; autumn-term seats nearly full (current-term data).
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