Customer Concerns and Responses
ConcernCustomer concern: "Aren't Baijiahao and Toutiao basically the same?"
ResponseResponse script: "Although both belong to the ByteDance ecosystem, their value points are different. Toutiao is algorithm-driven traffic, while Baijiahao is an entry point into Baidu's ecosystem. Content published on Baijiahao gets indexed by Baidu. When customers search relevant keywords on Baidu, your Baijiahao articles may appear on the first page. Moreover, Baijiahao has 'Brand Authority Certification,' which gives it more credibility than personal accounts."
GuideGuidance: Highlight the two unique values of 'Baidu indexing + brand authority'
ConcernCustomer concern: "Will anyone even read articles published on Baijiahao?"
ResponseResponse script: "Baijiahao's traffic comes from two sources: ① Baidu feed recommendations ② Baidu search result displays (SEO effect). Even if recommendation traffic isn't much, as long as SEO is done well, search traffic is stable long-term, and the visitors who come are target customers with clear needs — much higher quality than recommendation traffic."
GuideGuidance: Redefine traffic quality and emphasize the precision of 'search traffic'
ConcernCustomer concern: "We already have an official website on Baidu. Do we still need Baijiahao?"
ResponseResponse script: "Imagine this: a customer searches for your business keywords, and on Baidu's first page they see your official website, Baijiahao articles, and news media coverage — that's brand dominance. What we help you build is a complete Baidu content ecosystem. Your official website has limited pages, but Baijiahao can continuously publish content to occupy more positions."
GuideGuidance: Use the concept of 'screen dominance' to demonstrate Baijiahao's strategic value
ConcernCustomer concern: "What kind of content should we create for Baijiahao?"
ResponseResponse script: "Baijiahao is suitable for publishing: ① Corporate news updates (awards, new product launches) ② Industry knowledge and insights ③ Customer case stories ④ Product usage guides. We help you plan the content framework, you provide the materials, and we handle professional editing and formatting with a fixed monthly output."
GuideGuidance: Clarify content types and lower the production barrier
Closing techniques:
Baijiahao is an important supplement to Baidu SEO — recommend bundling it with SEO
Use 'Baidu brand keyword screen dominance' as a selling point — it has strong visual impact
In the first month, do keyword research first to find the 10 core keywords best suited to the customer
Combine content with press release distribution for stronger credibility