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Central media endorsement increases brand trust by 3.8 times

Authoritative media endorsement
Let authoritative media speak for your brand

Central media coverage + portal coverage + vertical penetration, increasing brand trust by 3.8 times and B2B customer acquisition efficiency by 60%

Get a Free Media Plan View success cases
500+
Partner Media
3.8times
Trust Increase
95%
Indexing Success Rate
Central Media Endorsement 3.8 times Trust Increase
Baidu Search 62% Click-Through Rate Increase
Central media repost volume is the industry average 18.7 times
Customer Renewal Rate 90%+
3-Month Performance Guarantee
Core Services

Four-dimensional media matrix, building three-dimensional communication momentum

Central media endorsement + portal coverage + vertical penetration + local cultivation, B2B customer acquisition efficiency increased by 60%

Authoritative Endorsement from Central Media

Coverage by central media such as Xinhua Net, People's Daily Online, and CCTV.com, with third-party authoritative certification, instantly boosting brand trust by 3.8 times

Trust +280% Click-Through Rate +62% Baidu Homepage Placement

Full Network Coverage Across Portals

On portal websites such as Sina, Tencent, NetEase, and Sohu, with daily average exposure of 100K+, achieving exponential growth in brand voice

100K+ daily impressions 95% indexing rate Sustained long-tail traffic

Vertical Industry Penetration

Industry-leading media precisely reaches target customers, B2B customer acquisition conversion rate increases by 45%, ROI exceeds 1:5

Conversion rate +45% ROI 1:5 Precise reach

SEO Search Positioning

Press release keyword optimization, Baidu search first-page positioning, long-term brand exposure, continuous customer acquisition

Indexed within 24h Homepage occupancy rate 85% Sustained for 6 months+
Media Matrix

Four-tier media matrix, precisely covering all B2B customer touchpoints

Central Media Authority Tier

Xinhuanet People's Daily Online CCTV.com Guangming Online China.com.cn
National-level credibility endorsement
Build a "national team" image
Proactive reprints by governments/associations
Bonus soft power for bidding and tendering
3.8 times
Trust Increase
62%
Click-Through Rate Increase
18.7 times
Central Media Reprint Volume

Portal Mass Tier

Sina Tencent NetEase Sohu Phoenix
High search engine friendliness
Continuous acquisition of long-tail traffic
Rapid brand awareness growth
Broad mass-market awareness coverage
100K+
Daily Average Exposure
95%
Indexing Success Rate
6 months+
Continuous Exposure

Vertical Professional Tier

36Kr Huxiu Ebrun Leiphone VBData
Precisely reach target customers
Build authoritative industry labels
High B2B customer acquisition conversion rate
Deep influence on professional audiences
45%
Conversion Rate Improvement
1:5
Average ROI
70%
Top choice for B2B

Local livelihood layer

Local Daily City Portal Regional New Media Government Website Industry Association
Deep Penetration in Regional Markets
Government Relations Maintenance
Building trust with local customers
Strengthening regional brand awareness
60%
Regional brand awareness growth
40%
E-commerce conversion rate growth
72h
Rapid response mechanism

Your Competitors
Are using central media endorsement to seize the voice

When your potential customers search for industry information online, what they see is competitors' central media coverage. Authoritative media endorsement is the fastest shortcut for B2B enterprises to build trust. Silence means losing the voice. The click-through rate of central media coverage is 62% higher than ordinary news, and trust is increased by 3.8 times.

Loss Aversion Psychology:Every day of delay means potential customers are intercepted by competitors' media endorsement. Your competitor starts building central media endorsement today, and in 3 months their brand moat is already established; if you don't do it today, in 3 months the gap widens and the cost of catching up doubles.
156
enterprises have launched media operations this month
Only 18% enterprises are still on the sidelines
Pain Point Insights

Without media endorsement, you are losing these opportunities

No media operations
The company has strength but lacks authoritative endorsement, customer trust is low, and sales negotiations are difficult
Brand awareness is limited to insiders, making it hard to break out of the circle, and customer acquisition costs remain high
Competitors frequently appear in central media coverage, while you remain unknown, and customers are diverted
The official website content is thin and cannot support sales negotiations, resulting in a long closing cycle
When participating in bidding, brand soft power scores are low, and the win rate is affected
When customers search for company information, they cannot find authoritative media coverage, and trust is discounted
With media operations
With authoritative endorsement from central media, brand trust instantly increases 3.8 times, and sales negotiations are conducted with confidence
With full-network media coverage, brand awareness grows exponentially, and customer acquisition costs decrease by 60%
Media coverage becomes a powerful weapon in sales negotiations, shortening the deal cycle by 50%
A rich news center on the official website greatly enhances corporate image, bringing clients to your door
Enhanced soft power for bidding, significantly higher win rate, no more missed big deals
Search your company name on Baidu, and the first page is full of authoritative reports, perfect trust score
Authoritative media endorsement is a shortcut for B2B companies to build trust. When your competitors are already making their voices heard on Xinhua Net and People's Daily Online, silence means losing your say. Media operations are not a cost; they are an investment in brand assets. Your competitor starts building central media endorsement today, and in 3 months their brand moat is already established; if you don't do it today, in 3 months the gap widens and the cost of catching up doubles.
Success Stories

B2B Enterprise Media Endorsement Practical Results

Real customer cases, verifiable data, visible results

Intelligent Manufacturing Equipment
Search index +380% Improved bid win rate

A Certain Intelligent Equipment Company in Shenzhen

6 months of service
3 reports on Xinhuanet, with cumulative reads of 500K+
Brand search index increased by 380%
Successfully shortlisted for 3 government bidding projects
Sales closing cycle shortened by 50%
After Xinhua Net reported on us, customers' trust in us increased noticeably. Sales feedback says that when introducing the company to clients now, they can directly send the central media report link, and negotiations become much easier. Clients that used to take 3 months to negotiate now sign in 1 month.
New energy materials
Raised 20 million in financing Brand premium +30%

A new energy materials company in Suzhou

8 months of service
Dual coverage by People's Daily Online + CCTV.com
Gained attention from government industry funds
Successfully raised 20 million
Brand premium increased by 30%
After the People's Daily Online report, not only did customer trust increase, but it also attracted the attention of investment institutions. Media endorsement played a key role in our financing. Investors said that after seeing the central media report, their trust in the company increased significantly.
Precision Instrument Manufacturing
Annual orders +5 million Customer acquisition cost -60%

A precision instrument factory in Dongguan

12 months of service
10 in-depth reports in industry vertical media
The first page of Baidu brand keywords is all positive coverage
5 new major clients added annually, with order value of 5 million+
Customer acquisition cost reduced by 60%
We are a B2B factory and used to think media operations were useless. After doing it, we found that major clients search for us before making decisions, and media coverage has become the best proof of trust. Now every member of the sales team has a media coverage compilation and always brings it when visiting clients.
Core advantages

Why choose Yi Qihang for media operations

01

16 years of central media resource accumulation

We have established long-term cooperative relationships with central media such as Xinhua Net, People's Daily Online, and CCTV.com. Our publishing channels are stable with a high pass rate.

02

Professional Journalist Writing Team

Senior journalists + industry editors, familiar with the tone of central media, writing professional press releases that meet media requirements

03

Four-Dimensional Media Matrix

Central media + portals + vertical + local, forming a three-dimensional communication matrix, covering all touchpoints of B2B customers

04

SEO Optimization Strategy

Press release keyword optimization, indexed by Baidu within 24 hours, 85% front-page placement rate, lasting 6 months+

05

Full-process trackable results

Each report includes link + read count + indexing screenshot; data is transparent and results are verifiable

06

Crisis PR support

Reduce negative sentiment to 15% within 72 hours; a professional team provides public opinion monitoring and crisis response

Service Process

5 steps to start your authoritative media endorsement journey

1

Needs diagnosis

Gain an in-depth understanding of the company background, communication goals, and target audience, and uncover news value points

2

Topic Planning

Combine industry hot topics, plan news angles with communication value, and embed endorsable points

3

Press Release Writing

Professional journalists write press releases that match the tone of central media, ensuring smooth approval

4

Media Distribution

Precisely match media outlets, with central media setting the tone + portal diffusion + vertical penetration, for three-dimensional communication

5

Effect Tracking

Indexing monitoring, data reports, and secondary distribution recommendations; the entire effect is trackable throughout

500+
Partner Media
20K+
Cumulative press releases
95%
Indexing Success Rate
3.8 times
Trust Increase
Service Packages

Choose the media operations plan that suits you

From brand foundation to flagship coverage, meeting the needs of different stages

Save 6,000

Brand Basic Package

Suitable for companies trying media communication for the first time

Original price ¥15,800
¥9,800 /time
Indexing Guarantee: Free Resubmission if Not Indexed
1 central media report (Xinhuanet / People's Daily Online)
3 Portal Media Reports
Professional Press Release Writing
Indexing Performance Tracking Report
Vertical Industry Media
SEO Optimization Strategy
Choose This Plan
Most Popular
Save 16,000

Brand Upgrade Package

Suitable for enterprises with systematic brand communication needs

Original price ¥45,800
¥29,800 /quarter
Performance guarantee: If targets are not met within 3 months, you may request optimization or a refund
3 central media reports / quarter
10 portal + vertical media reports
1 in-depth interview article
SEO optimization + keyword layout
Monthly Communication Data Report
Dedicated consultant 1-on-1 service
Choose This Plan
Save 30,000

Brand Flagship Package

Suitable for enterprises that need comprehensive brand endorsement

Original price ¥98,800
¥68,800 /quarter
Performance guarantee: If targets are not met within 3 months, you may request optimization or a refund
6 central media reports / quarter
20 all-platform media reports
Top-tier media such as CCTV.com / Guangming Online
1 brand feature planning
Public Opinion Monitoring + Crisis PR Support
Dedicated Team Providing Full-Process Service
Choose This Plan
Client Reviews

Hear What Our Customers Say

The most pleasant surprise was the customer feedback. In the past, customers did not know much about us, and negotiations were very difficult. Now we simply send them links to central media reports, and customer trust has noticeably improved. The deal cycle has been shortened from 3 months to 1 month.
M
Mr. Chen · General Manager
A Certain Intelligent Equipment Company in Shenzhen
We are a technology company and don't know much about media communications. The Yi Qihang team is very professional, from topic planning to article writing, they were excellent throughout. After the People's Daily Online report, they also helped us attract the attention of investment institutions.
M
Manager Li · Marketing Director
A new energy materials company in Suzhou
The return on investment for media operations is very high. A good report can remain in search results for a long time, continuously bringing us brand exposure. Now the sales team has a collection of media reports for each person, and they must bring it when visiting clients.
M
Mr. Wang · Chairman
A precision instrument factory in Dongguan
FAQ

Common questions about media operations

What practical value do central media reports have for enterprises?
The value of central media coverage is reflected at three levels: ① Trust endorsement — central media coverage is third-party authoritative certification, and brand trust can increase by 3.8 times; ② Brand exposure — central media coverage averages 100K+ daily reads and exists online long term; ③ Sales enablement — coverage links can serve as a powerful tool in sales negotiations, shortening the deal cycle by 50%. For B2B companies, central media endorsement is the fastest way to build brand trust.
How soon can results be seen after publishing?
Generally, central media reports are published within 1-3 business days, while portal and vertical media are synchronized or slightly later. In terms of results: ① Indexing — indexed by Baidu within 24-48 hours after publication, with an indexing rate of 95%; ② Exposure — central media reports usually receive 100K+ reads; ③ Conversion — according to our statistics, 80% of clients feel an increase in customer trust within 1 month after the report is published, and the sales cycle is shortened by an average of 50%.
Do we write the copy or do you write it?
We provide "full-service content solutions." Our writing team is composed of senior journalists who are familiar with the tone of central media and review requirements. We will plan topics and write articles based on the materials you provide (company introduction, product information, case studies, etc.) to ensure smooth approval. Important articles will be published only after your confirmation.
How long can a report remain online? Will it be deleted?
Reports from central and portal media are usually retained long-term. The media we work with are all legitimate channels, and after publication, reports will remain on the media's official websites for the long term. At the same time, we will provide you with an archive of the report links for your long-term use. Over the past 16 years, we have cumulatively published 20K+ articles, and there has never been a case where a report was deleted.
How do you prove the effectiveness of the report?
We provide complete performance reports: ① Indexing report — screenshots of indexing on Baidu, 360, and other search engines; ② Data report — data such as reads, shares, etc.; ③ Link summary — a list of links for all published media. The Brand Upgrade Package and Flagship Package also provide monthly communication analysis reports, including in-depth data such as search index changes and brand voice analysis.
Is B2B factory suitable for media operations?
Very suitable. B2B customers have long decision cycles and high order values, so they need trust endorsement even more. Central media coverage can: ① Build an authoritative image and differentiate from competitors; ② Support sales negotiations and increase conversion rates; ③ Help with bidding and tendering, adding points for soft power. 70% of our customers are B2B manufacturing enterprises, with an average ROI exceeding 1:5 and customer acquisition costs reduced by 60%.

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