Xiaohongshu
Home & building materials store · 60+ Xiaohongshu posts in 90 days, twice the walk-in inquiries
90 days, 60+ posts, top post saved 1,200+ times; 40+ DM inquiries monthly; about a third of walk-ins cite Xiaohongshu (store records).
The Challenge
The store relied on designer referrals and mall footfall; searching renovation materials in Zengcheng on Xiaohongshu surfaced only competitors.
What We Did
20 real project and material posts monthly; Sparkle for content testing and Juguang ads targeting local 25–45 renovators (ad spend billed at cost, test content before scaling).
The Results
60+ posts in 90 days, one saved 1,200+ times, 40+ DMs monthly; about a third of store visitors cite Xiaohongshu (store records).
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