Social Media
Xintang denim factory · from zero to US orders on TikTok
30,000 followers in six months, 40+ overseas inquiries a month
The Challenge
The factory had strong products but no overseas social presence. Orders came only from trade shows — which shrank after the pandemic, and orders fell with them.
What We Did
We set up TikTok and Instagram, shot factory footage and product-by-product clips, and ran Facebook ads targeted at US apparel buyers, with a monthly content calendar and ad optimisation.
The Results
30,000+ TikTok followers, one clip at 1.2M views, 40+ inquiries a month, and the first US wholesale client.
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