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Short Video

Hair salon · the stylist becomes a familiar local face, about half of new clients from short video

24 videos in 2 months, 8,000+ followers; about half of new clients cite short video; weekend bookings steady (salon records).

The Challenge

A skilled stylist with no content; new clients came from walk-ins only, while competitors all post.

What We Did

A fixed before-and-after makeover format, 12 videos monthly on Douyin + Channels, booking info on the profile.

The Results

24 videos in 2 months, 8,000+ followers; about half of new clients come from short video; weekend bookings steady (salon records).

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