Short Video

Home bakery · 30 Douyin videos, weekend slots now booked 1–2 weeks ahead

30 videos in 3 months, top video 150k views; 300+ group-buy redemptions; weekends booked ahead (owner's records).

The Challenge

A home bakery living on friends-and-family orders from WeChat Moments, with no platform traffic and off-season slumps.

What We Did

Two process-and-product videos weekly with local tagging and group-buy links; coupons in comments redeemed in store.

The Results

30 videos in 3 months, top at 150k views; 300+ group-buy redemptions; weekend slots now booked 1–2 weeks ahead (owner's records).

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